How We Help Clients
General Business Strategy
In a complex business world, your corporate or business strategy needs to be clear and concise to ensure your organization is operating at peak performance. We help clients identify and address issues that are obstacles in achieving their goals. We also help our clients fit new or existing activities with strategic performance targets that ensure alignment across their organization. As part of the process we review all key components of the organization to ensure optimal efficiency, including: Merchandising, Marketing, Operations, Logistics, Competitor Landscape, and more.
MERCHANDISING & ASSORTMENT PLANNING
In a consumer-driven environment addressing the challenge of the right assortment plan and merchandising strategy is a key factor to success. Key business decisions in terms of product mix and distribution channels should drive sales, but also ensure your company maximizes profitability. We help our clients define their key merchandising strengths and evolve its brand experience based on actionable opportunities derived from market information.
FORECASTING & MODELING
We help our clients develop Financial Forecasting and Financial Modeling tools to aid in the process of making smarter business decisions. These forecasts and models can be used in budgeting, inventory investment, capital expenditures, investment research, project financing, and raising capital.
Digital Strategy
Having a digital strategy is not exclusive to tech companies or enterprises that have a website. All companies or brands should develop a digital strategy as part of their overall company plan. We help our clients develop their digital business model and improve their capability to grow their customer’s digital experience with tools such as eCommerce, branded website, social content, mobile apps, marketplace integrations, and interactive store experiences.
DIGITAL MARKETING
IVG helps identify the key digital marketing strategies the client should focus on based on their business/industry. We also help them develop budgets to support activities such as Email Marketing, SEM, Display Ads, Retargeting, Influencer Networks, and Social Marketing. These activities are tied back to their business core KPIs, measuring success in terms of Traffic, Conversions and Sales.
Business Intelligence
Customers reward brands and experiences that relate to their needs. That relationship can be better developed through Business Intelligence and Data Analysis. Your organization needs to develop the tools to listen & see the indicators, and IVGAdvisors can help identify the best places to start this journey and the tech partners needed. We are able to assist with Customer Insights, Competitive Analysis, and other internal reporting needs.
MONETIZATION
Understanding your audience and the different segments that make up your customer base can impact what monetization strategies you can deploy. We can help identify techniques to monetize customer segments online and offline. Monetization can offset project costs as well as a revenue driver. Help you identify projects and prioritize them to maximize earning potential. Help identify tech partners that are right for their business size and tech platforms. Some examples of monetization programs are: OnSite Ads, Site takeovers, Email Content, Loyalty Programs, Bag Stuffers, Instore Displays, Instore TV, and Sampling programs
e-Commerce
Every organization’s ecommerce strategy is unique to their business model and IVGAdvisors has to assess where ecommerce fits into the overall company strategy. In today’s digital space, a brand can decide to be in a Retailer Distributed Model, Direct to Consumer (DTC), MarketPlace, or in a complex mix of ALL models. Subsequently, the team identifies the new capabilities needed to define their ecommerce business model, and benchmarks their capabilities across key functional areas, including: Digital Marketing, Customer Experience, Category Management, Technology, Operations & Fulfillment, and Business Intelligence.
BUSINESS REVIEW & INSIGHTS
IVGAdvisors works on behalf of Venture Capital or Private Equity firms to provide advisement on potential portfolio companies before they invest. Use industry knowledge and experience to assess the core strengths of the leadership team, as well as, the operational effectiveness of the organization.
“When making critical decisions I’ve learned to take our time, ignore the noise, be emotionless and always be data driven.”